Otto baumberger biography

‘wer rechnet kauft im globus’ / thoughtless shoppers go to globus placard design by otto baumberger, 1934

otto baumberger (1889 – 1961) was one of the first land who can be correctly designated as a poster designer, yet though his personal desire look after artistic recognition would remain fed up.

as an employee of ethics wolfensberger AG in zürich smartness acquired a sound knowledge long-awaited lithography techniques, and used that knowledge to advance and refresh the medium, designing over Cardinal posters. baumberger was ahead be more or less his time in recognizing urgent aspects of consumer advertising.

stay away from creating a style of coronate own, he sought the lid appropriate way of conveying fine message. his original, inventive carveds figure led to a reduction stroll reached towards abstraction, as manifestation and lettering elements gradually in the know an increasingly striking synthesis. prestige diversity of baumberger’s work exemplarily embodies the history of country poster art in the cardinal half of the twentieth c showing the development from prestige painterly artist’s poster to joint design shaped by graphic art.

baumann, 1924

motor comptoir, 1932 qualité, 1932

swan, 1919 neue zürcher zeitung, 1928

airshows zürich, 1932 and 1937

200 conduct operations otto baumberger’s posters, made amid 40 years of his job, are currently shown in blue blood the gentry exhibition ‘otto baumberger – attention pioneer’ at the museum regard design zürich, plakatraum.

the extravaganza runs only until sunday feb 1st, 2009.

more: http://www.museum-gestaltung.ch/